How Google search works: Google creates an index of the web pages it can find and it returns the most relevant results by evaluating more than 200 quality factors. Google's search results are impartial, they're clearly separated from ads and they're returned in less than half a ...

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There are several different types of links to consider:

•Generic Link Building – These include the straight link generation with very little to no content involved. Directories and social profiles are a good example.
•Content Link Generation – This type of link building involves mass ...

Category and sub-category pages had a distinct lack of semantic HTML or term targeting.
Getting appropriate H1 tags onto each page was a quick job, improving title tag structure took a bit longer, clean & friendly URLs and internal links with appropriate anchor text were also added.

Reading Eric’s column last week reminded me of a successful passive marketing campaign I did several years ago which used almost no traditional link building methods. The client, who sold concrete from a simple ecommerce site, was hesitant to try my “passive” approach, he wanted an old ...

Do you need to improve your AdWords Quality Score? Do you want to understand what Google wants from you as an advertiser in exchange for a decent Quality Score and lower click prices? Today I will teach you the ins and outs of the algorithm and show you how you can tweak your account and site to ...